Proud to Honor

Honor our heroes with what you wear

Honor our heroes with what you wear. Every time you make a purchase of Proud to Honor merchandise, Ford will continue to donate 100%* of its profits to DAV (Disabled American Veterans) and BSF (Blue Star Families): two military charities that help our veterans, service members and their families.

Ford Motor Company has a long history of supporting the military that dates as far back as 1919. To continue their unwavering commitment, Ford launched Proud to Honor: a military initiative intended to raise awareness, strengthen existing programs and create an even more meaningful connection with our service members. To learn more, go to

*From January 1, 2024 through December 31, 2024, Ford will donate 5% of the purchase price from all Proud to Honor merchandise and apparel sold through consumer and dealer channels on to DAV and 5% to BSF. There is no minimum or maximum guaranteed donation amount. The amount donated is contingent on sales during the above mentioned campaign period.



Proud To Honor

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